Raise Ready
The pitch is the easy part.
Everyone rehearses the pitch. Nobody rehearses what comes after it.
The hard part starts with 'send me the data room'. Someone opens it, looking for a reason to say no. We build yours with you, and read it that way first.
- Start here: the reading guide
- Company and legal
- Accounts and the financial model
- Cap table
- Intellectual property
- Commercial contracts
- Team
- The investor story
- Log of investor questions
In short
Raise Ready is HAM Agency's preparation for an investment raise. It builds a founder's data room, financial model and investor story from the company's own records, traces every number to its source, and reads the pack the way an investor's adviser would, before any investor does. It runs as a weekend or one to one.
01Why it exists
Raises stall in the follow-up email.
The questions arrive and the answers aren't written down yet. Raise Ready is the work before that email, in a room where getting it wrong costs nothing.
What they check
They listen to the pitch. They believe the paperwork.
| You say | They open |
|---|---|
| Revenue is growing | The accounts, and the model behind the forecast |
| The brand is protected | The trade mark register, to see whether it says registered or pending |
| Customers are signed | The contracts, and what they commit anyone to |
| The team is in place | The employment agreements, and who owns the IP |
| It's an SEIS round | The advance assurance, and whether the structure fits the rules |
Ten questions tell you which of these would hold today.
What you leave with
- 00Start here: the reading guideChecked
- 01Company and legalChecked
- 02Accounts and the financial modelChecked
- 03Cap tableChecked
- 04Intellectual propertyChecked
- 05Commercial contractsChecked
- 06TeamChecked
- 07The investor storyChecked
- 08Log of investor questionsOpen
This is the shape. The documents and the numbers are yours.
Not templates. Not advice. Yours, finished.
-
Built
The data room
-
Built
The financial model
-
Built
The investor story
-
Checked
The check
How it runs
You bring what you have. You leave knowing what they'll find.
-
01
Send us everything
The deck, the accounts, the forecasts, the contracts. Messy is fine.
-
02
We find the gaps
We read it the way an investor will. You get the list.
-
03
We build it with you
The data room, the model and the deck, out of your own records. You can answer for every number.
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04
We check every number
Each one traced to its source. No source, no number.
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05
You raise
Knowing what they'll find, because we found it first.
Yours
Two ways to do it
Same work. A weekend with other founders, or your own timetable.
Who it's for
- First-time founders, pre-seed or seed, SEIS and EIS included.
- Founders who raised once, hated the scramble and won't do it that way twice.
- Management teams getting a company ready for a round.
What it won't do
- It won't raise the money. That part is yours.
- It won't promise investment. Nobody honestly can.
- It won't invest in you or introduce you to investors.
- It isn't investment, tax or legal advice. Your accountant and your solicitor confirm those.